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How to Choose SEO Expert in London UK: Things you need to Know

How to Choose SEO Expert in London UK?

SEO, or Search Engine Optimization, is a digital communication and promotion strategy (inserted within digital marketing Expert in London) with the primary objective of improving your visibility and ranking (search term positions) of your website in the search engines. Therefore, an SEO consultant is a professional and specialist focused on optimizing websites for search engines such as Google or Bing, among other search engines. Only Google is almost always considered due to the global dominance of the search volume guaranteed by the Google product.

But what exactly does an SEO consultant in London UK do? Let’s explore this in detail so that your company understands that it can have a highly effective and customer retention marketing tactic at its disposal.

Functions of an SEO consultant:

Website and competition analysis:

One of the great functions of an SEO (Search Engine Optimization) consultant, a precious ally of your digital marketing strategy, is to analyze and diagnose your company’s website and identify areas that need improvement, ensuring that your website is turns into an unmissable asset for your marketing and becomes an important piece of commercial capture of new business, operating 24 hours a day and always representing your brand.

This SEO diagnosis can include various types of analysis such as the structure of the website, the content and its quality, the loading speed of pages and code (and images), among other factors of high importance for your digital headquarters. The objective of this Expert is to identify problems that may be preventing or limiting the website from achieving a good ranking (position) in search engines and with special importance – I never tire of mentioning – in searches carried out on Google.

Some factors for analyzing and diagnosing a website:

  • Technical structure of the website
  • Information architecture
  • Charging speed
  • Content strategy and relevance
  • Website Analysis vs Direct Competition
  • Weight of images and code that “blocks or delays”

Furthermore, an SEO consultant also analyzes – in addition to your website – your direct competition in search results, to understand what SEO strategies and tactics are being used by your competitors and how your website can stand out from the rest. in search engines, respecting alignment with engine algorithms such as Google, and ultimately bringing qualified organic traffic to the website.

Content Planning Rich in Relevant Searches:

SEO content planning is a fundamental step in a search engine optimization strategy and must be thought of from the beginning of the project. Planning truly effective content consists of identifying relevant topics and keywords that are important to your target audience (and their pain points that they seek to solve with solutions), as well as creating specific posts to ensure consistency and relevance.

By carefully planning your website’s SEO content, following Google’s guidelines, and keeping your communication tone focused on helping your customers, your company can fulfill several functions and objectives simultaneously:

  • Attracts organic traffic to your website, 24 hours a day
  • Reduces direct dependence on investment in advertising budget
  • Attracts qualified visitors interested in your products and/or services
  • Increase visibility in search engines
  • Reduces the influence of your direct competitors

On-page SEO optimization:

Therefore, although it is a fraction of the work of an SEO consultant, on-page optimization tasks can include optimizing page titles, meta descriptions, headings, URLs, text content, images and many more code elements.

The SEO consultant, specifically in this area of SEO, works to ensure that each page on the website is properly optimized for relevant keywords/searches and that the content delivered is of high quality and relevance to the target audience we want to attract. Therefore, when talking about On-page Optimization, it is important not to confuse this specialized task with backlinks, one of the tactics often referred to as being of greater and vital importance for an effective SEO strategy.

Off-page optimization:

Off-page optimization, considered the essential counterpoint to On-page SEO, encompasses a set of Search Engine Optimization strategies applied beyond the limits of the website itself. Among these strategies, building high-quality backlinks stands out.

The SEO consultant’s main mission, when implementing such tactics, is to strengthen the website’s authority in the eyes of search engines. This process, when executed effectively, generally leads to a notable increase in the site’s positioning in search results, especially in the keywords and phrases of greatest relevance and impact for the company.

Although it is not an easy tactic within the SEO strategy, it is considered essential, although recent news from Google tends to state that this topic is losing importance.

Local SEO:

Local SEO is a search engine optimization strategy that focuses on improving a website’s visibility and ranking in local searches, in narrower geographic areas. Therefore, it can be said that it is a local strategy and suitable for businesses that depend on customers in a specific physical location such as a restaurant, a car dealership, a butcher, a carpenter, among other businesses that have a limited operation.

A local SEO consultant in London specializes in optimizing websites to attract traffic and customers from a specific geographic region, rather than a more comprehensive nationwide strategy.

Local SEO involves some of the general SEO strategies but specifically optimizing location-relevant keywords, creating business profiles in local business directories, managing online reviews, and other specific tactics to boost a business’s online presence. in your local area of influence.

With the help of a local SEO consultant, companies can increase their visibility and attract more customers in their physical area of operation.

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